An Introduction to Blogging – Part 3

Having read my previous articles on the topic of blogging, you may be very curious about earning an income through your blog. I feel it must be noted that not everyone has what it takes to create an income-earning blog, because the process can take a bit of work and quite a lot of patience. However, if you are already a small business owner, you know exactly the kind of project that blogging for profit can be. And you may have just what it takes!

In this article I will attempt to outline some of the many ways your blog can earn money for you, but these are not the only ways. If you are a creative, out-of-the-box thinker there’s no reason you can’t simply use these ideas as a jumping off point to get you started.

If your blog is connected to your business, you may experience financial gain from attracting new clients or an increase in sales from your website. It’s possible to make additional money with your blog a number of ways, both directly and indirectly. For instance, you can let other websites and businesses advertise on your blog various ways. One way is through contextual advertising with services such as Google AdSense which scans your blog entries to find relevant advertisements and add links in the text of your blog. Other means for making money with your blog include finding advertisers to sponsor your blog, or joining affiliate programs. Some bloggers have also had success asking their readers for donations or selling subscription offers, however this would require an extensive reader following or significant expertise in your field.

More indirect and long-term financial benefits of your blog can include consulting offers, speaking opportunities, offline and online writing jobs, as well as other employment opportunities. In addition, having a successful and popular blog can help to secure a publishing contract if you want to write a book, or it can attract others in your field and help to create valuable business partnerships.

Overall, having an entrepreneurial mindset is essential to creating an income-earning blog. You must be passionate, determined and driven as well as flexible, in the blogging business as much as any other. Like any other business you also must know how to spot an opportunity and when to take advantage of it. As a general rule, you want to focus on generating traffic to your blog before you try to generate money. What good are advertisements if too few people are going to view them?

I hope this series of articles has been helpful and informative. Please feel free to join and tell the community all about your adventures in blogging and business!

Source by Heather Richards