Online business success requires growth. You want to get more website traffic, have more buyers and earn more. This is the growth you want, but it comes as an indirect result of other factors. Another factor for your ecommerce sites to succeed can be adding an affiliate marketing program.
What is online affiliate marketing?
Affiliate marketing helps business grow faster and easier with less expense. Rather than you spend money promoting your ecommerce sites your affiliates pay for advertising. In exchange you give them a percentage of sales or set amount per item. While you lose that bit of commission you are not paying for the advertising they do and some affiliates can really bring in more website traffic.
How do I get affiliates?
Many ecommerce merchant services offer affiliate marketing programs. You simply agree to using that aspect. An ecommerce merchant may then tell all the affiliates currently active that there are new ecommerce sites for them to promote. With other ecommerce merchant services you will have to look for affiliates and get them to help you promote.
What do I need for affiliate marketing programs?
You need an account to pay the affiliates, although with some ecommerce merchant services they will pay the affiliates first and give you the remaining funds. You will want to provide them with materials to make their affiliate promotions easier. Materials include banners, links, even emails. Some ecommerce sites provide keywords the affiliates can use.
What if my ecommerce sites are small?
There are many products, services and companies out competing for affiliates and promoting their affiliate marketing programs. Since growth is important to your ecommerce website you will want to encourage your affiliates by building trust and relationships with them. You may even want to offer contests, where the top affiliates earn prizes or a higher commission rate.
Where do I find affiliates?
Affiliates are going to be at the same or similar places you find buyers. They are there offering other products or learning more about the niche. While it may seem strange to find affiliates who might be selling competing products, you are offering them another income stream. It also gives them an alternative to offer clients and customers who may not like the other product. Plus hopefully they will decide your product is better.
Why do I need to add to my work load?
While finding affiliate marketing programs and adding affiliates may seem like more work it can be of huge benefit for your ecommerce sites. Affiliate marketing programs provide people who are experience in selling whom you pay only when they sell something. While you do pay a commission, you are gaining more sales. That is income you may not have received otherwise and that is always good.