If you have a website, one of the most important things that you need to do is to generate more traffic to your website. One of the best ways to do this is to get high rankings on the search engines. But, how do you control your rankings in the search engines? You can! One way is to blog and ping. You most likely know what a blog is but, just what is a ping?
First, what is blogging?
A blog is short for web log and it is like a journal or a diary. When you keep a journal or a diary, you write personal information on a daily or weekly basis. Or, you write in your diary whenever something important happens in your life. A blog, on the other hand, does not necessarily have to contain personal information. It can be about news, personal opinions, your thoughts about something, or really, anything you want can be in your blog. The most important thing about a blog is that it is updated on a regular basis, whatever that timeframe is, daily, weekly or monthly. A blog also needs to have updated and fresh, unique content. By putting new content on your blog on a regular basis, the search engines will find it and will index your blog on a regular basis, thus, increasing your search engine rankings.
Second, what is pinging?
A ping is just a program that will send a message to a server or another computer to get a response. So, when you write a new blog post, you want to ping the search engines so they know that you have just added new, unique content to your blog and they will come and index it right away.
So, why would you do these two things at the same time?
The reason for blogging and then pinging is to send a message to the search engines that you just put new content on your blog and they should come and check it out. By pinging your content, the search engines will come faster because you just sent them a message, so they know to come. If you put fresh content on your blog but don’t ping it, it will take awhile for the search engines to find you. And, you just lost a lot of time getting your great content out to the world. By blogging and pinging, you will generate traffic to your website faster.
So, to summarize, if you have a website but it is not a blog, then you need to start one. It is very easy to start a blog and there is a lot of free software out there to get you started. You can use Word Press free and you can host your new blog for very little money. Set up the RSS feeds on your blog, which are the pings, and start blogging on a regular basis. After each time that you post new content just ping it and you will generate a lot more traffic to your blog very quickly.