You have heard it said many times, “The money is in the List”. It seems to be the mantra of every Internet marketer and indeed it is true. However it is not the whole story. You can read volumes on how to build you list but the thing that you seldom hear about is how to treat your list. Recently I was reading a string of posts in a forum that started with a marketer complaining about how their list did not respond well to their mailouts any more. As I read through the tread in the forum I could see that this marketer was not the only one with the same problem.

The real issue is simply that marketers do not look after their lists properly. It is important to realize that the mysterious list is in fact a collection of e-mail addresses belonging to real people who live real lives in real towns and cities across the globe who are looking for something. They are not ATM machines ready to dispense cash at the whim of an uncaring Internet marketer. If we all were to remember that then perhaps we might treat our lists differently.

Ask yourself the question, “Why did these people sign up to my list in the first place?” The answer, irrespective of the particular niche you market to, will always be the same. They signed up because they were looking for something. That something is usually information. My subscribers signed up to my list because they were looking for information on how to get started making money online. Knowing the answer to that question it is not difficult to imagine how these same people quickly become disappointed because instead of finding the answers to their problems all they receive from many list owners is e-mail after e-mail doing nothing but offering product after product.

There is another common phrase tossed about carelessly by marketers that offers the solution. That phrase is, “Content is king”. I understand the whole point of gathering your list in the first place is to be able to sell to them but unless you are offering them solutions to their problems then you are of no value to your subscribers. The end result is that they either un-subscribe or simply ignore your e-mails.

The solution is to provide them with more valuable content rather than just making offers. This will build a relationship with your list. Then when you do make an offer your subscribers are more likely to take note and, more importantly, take action. Your offers become something you are recommending to assist them in finding solutions to their problems.

In short, you need to treat the subscribers on your list in the same manner that you would like to be treated by those whose lists you find yourself on. If you keep in mind that you list is made up of real people with real problems then you won’t go far wrong.

Source by Donald Gavin