Google is still the number one search engine, and they own YouTube. That means that adding video to your affiliate marketing strategy will increase your clout with Google Search.
Even if you put the same information into an article that you put into a video, people tend to trust you more if you put it into video. The reason is that when you communicate with video, especially if you appear in the video yourself, they tend to believe that you know what you’re saying. They can see your body language, hear the tone of your voice, and that helps make them trust you more
Review posts that have a genuine air of authority and ring of truth to them are the perfect context for placing an affiliate product link in order to earn commission.
You should only review products you are familiar with, and your reviews should be as honest as possible. Otherwise, you will start to get a reputation of being willing to promote any old rubbish, which will damage your standing as an expert in your niche.
Review videos are good if you are pressed for time and want to express your opinion without having to write a lot. However, be sure to use keywords in the title of the video and a description of the video.
Videos are also a handy promotional tool that can drive a lot of traffic if you post them on YouTube and Facebook.
Tutorial and Demonstration Posts and Videos
These are really popular because they actually show the product in action. People will even watch “unboxing videos” in which a person orders something online and films themselves opening the box when it arrives.
Tutorial and demonstration videos can be far more useful, though – especially if the item is an expensive one or a complicated one.
People love insider hints, tips and tricks for getting the most out of what they buy. Many customers also love “Quick-Start” guides that can help them start using the item just about from the moment they open the box. Videos of this nature are therefore ideal for stimulating affiliate sales.
You might also create quick-start guides, checklists and/or cheat sheets they can download if they sign up for your customer list before they go over to buy the item. These bonuses do not cost much to create, but they can really help position you as an expert in your niche.
Write a script of what you want to show in each video you create. Try to produce high-quality videos, not tacky home movies. Add interesting elements that show your personality – people do business with people they like.