There is a lot of money in list building. This is because the audience that you are marketing to is a targeted audience. These are individuals who are really interested in what you have to offer, so they opt for their name to be put on a list. They know that you’re going to market to them because they want you to.

Building the list

There are several ways to go about list building. Some are easier than others and some are more effective than others depending on the type of business you are in. You can exercise one or more ways of list building to find out which method works best for you.

Below are some ways in which you can build that list:

  • Write articles – Write articles that are relevant to the type of business that you’re in so that you can place your link in the resource box at the end of the article. They can then click on that link and then go to your website where they can sign up for your mailing list.
  • Multiple sign up forms – This means you’re going to have a sign up form on every page of your website. You’re also going to put one in your blog. If you don’t have a blog, go to one of the free blog sites and create one.
  • Partnerships -You can always form partnerships with individuals by recommending their products and services if they recommend yours. By doing this, you can lead people to your sign up form.

Using the list

After the list is built, it is time to use it. You use it to send out email updates on products and services. You can even use it to target those looking for a particular product or service.



Source by Mark A. Abrahams