This is not exactly your Mom’s Traditional Hot Chicken Soup Recipe, but it is guaranteed to heat things up on your website. The ingredients in this “Google-licious” dish are virtually impossible to put your hands on, at the real world grocery store; however, they are indeed plentiful and essential in the Internet Market Place.
Now you can have every confidence, when it comes to implementing Simple SEO Techniques, to optimize your website. Even if, you consider yourself a virtual chicken, you will not lose a single feather over employing Basic SEO Strategies like a Pro, both on and off your site.
Basic Cooking Terms & Ingredients for Hot SEO Chicken-less Soup:
- SEO-Spiders & Bots
- Page Ranking
- Index & Query
- Design Factors
- External Factors
- Ranking of Pages
- Squeeze Pages
1. SEO is an acronym for Search Engine Optimization; a Search Engine is a software program. It is designed to search and retrieve information maintained in its database, which is relevant to the search terms entered. Optimization refers to taking steps to increase the visibility of your site to both search engines and visitors. There are three components inside a search engine for achieving these tasks:
- Spider Software is said to crawl; however, just like in the real world virtual spiders do not chase their prey, it requests pages just like a browser program. A spider does not collect images, flash, or logos. Therefore, it is important to use text tags on each of these elements.
- Indexing Software organizes all the information retrieved by spiders, based on an algorithm or list of instructions for executing a defined task. An algorithm is a highly detailed mathematical formula, used to analyze and score how relevant each page is to the search term used.
- Query Software is WYSIWYG, from the work of spider and index software. Here again, relevance comes into play. Query software displays the results of the work done by spiders and indexing.
2. Page Ranking (PR) is where your page comes up, when a search result is returned. Several factors account for the overall page ranking of a given site. The number of Back-links is especially important, along with Keywords and the amount of competition, just to name a few determinants.
3. Indexing is the process of deciphering the information retrieved from spiders. A website is invisible to the web, until indexing occurs. Adding a Site Map is one way to insure the Google indexes your site; a Site Map is like having a directory.
4. Design Factors (On-Page) also impact SEO. You must have High Quality Content. Other OPFs also include having your keyword in the Title Tag, URL, Description, Header Tag, and Google Cash Age.
5. External Factors include the following: Domain Age, Back-links, Page Ranking, Domain Back-links Google Indexing, DMOZ Directory, Yahoo Directory, and both Government and Educational Back-links give added authority to your site by association.
6. Researching Keywords is your catalyst for everything else. This crucial step is an ongoing process. It allows you to determine the feasibility of a given market in the beginning, explore vertical markets and trends later on, keep in touch with the mindset of your niche, based on search results.
7. Squeeze Pages give you the opportunity to implement several of these techniques, for building your list even faster. The key is in the design. Do not underestimate the power of the page. If correctly done, it can serve as a masterful platform, to get your message across in your own commanding voice.
- You Must Aggressively Target Your Niche, by creating an army of these pages, which are only limited by your imagination. Just make certain that you fully understand how to bring all of the elements together.