Have you run a webinar yet? Or have you at least heard or attended a webinar? It’s a live online event, usually one or two hours, where one person can present their computer screen, present PowerPoint slides or a web page, and live on that call, speak out some kind of narration or training.
What’s great about a webinar is you can teach one to many, you can have hundreds of people show up, you can teach a paid class, you can teach for free, you can pitch, and what’s also great is that webinars are great business building tools in many ways because you can use your existing contacts to get more people to show up. You can use webinars to build relationships. You can use webinars to get new prospects and new buyers.
The easiest thing to do to get more people on a webinar is to contact your existing leads and get them to show up to your webinar. This means that if you are building an email subscriber list using a service such as AWeber, you should type out a quick email, give your subscribers your webinar link, get hundreds and hundreds of people to register and attend this live event.
Another great tool is this thing called an affiliate program. An easy way to sign up for an affiliate program is a service such as ClickBank. ClickBank allows you to run a referral program or an affiliate program which means that if you sell a $100 product from a pitch webinar, they will give anyone who refers people $50 for every $100 that you make. This means that even if you have no existing contacts, you have an affiliate program, tell these affiliates to promote your link to their email subscribers, to their social media followers and their blog followers, now you get access to new leads, new prospects, make more sales than you would have on your own.
Finally, you can use various sites to list your webinar. You might have heard of sites such as Facebook, Twitter, Google+, or LinkedIn. These are all social media sites where you make friends, find friends of friends, and now they can see what you post on your wall, and vice versa.
If you make lots of real estate friends on Facebook and you’re running a webinar about real estate, you can post this link to your Facebook wall, you can set up a Facebook event, even run paid ads and pay Facebook for people to click and register for this event.
Once you have your first few people registering for your event, it’s important to remind them several times before the webinar to make sure they attend. That means keep posting on your social media sites such as Facebook, keep telling your affiliates to send out emails, and send out your own email to your own customers and prospects to make sure they show up.
Once the big day comes, present for about an hour about your favorite subject – about the subject that they’re all talking about. Solve a few of their problems and pitch a paid product at the end – low-ticket or high-ticket. Record that webinar.
Now that you have a webinar recording, you can do two things.
First of all, if your webinar recording is really great, charge for it. If your webinar taught several things, lasted several hours, and got people great results, there’s no problem charging $10, $50, $100, or more for a webinar recording because what is it? It’s a video. It is video training.
On the other hand, if you’d rather use your webinar recording to build a list, here’s something you can do. Place the webinar recording – the video – on a web page with nothing else on it but a link to buy your product. Set up what’s called an “email opt-in” page.
Create a force squeeze page where there’s nothing else to do but enter a name and email address to continue. That way, when people come to your blog or website, they see a web page where they’re asked to enter their name and email address in exchange for a free training video. They enter it in, fill it out, and they get sent along to your webinar recording. Even if they don’t buy right away, you now have built a bigger list of email subscribers.
That’s how you use webinars to build a list before and after a webinar. Promote it using email, affiliates, and social media. Send reminders as a webinar comes up. Use that webinar to build a list by putting it behind a forced opt-in page and to make extra sales.