The New York Times reported that online video “is becoming a first stop for many customers. It is akin to what the webpage was a decade ago… It gives them a channel to talk directly to customers in ways previously accessible only to large companies that could afford TV advertisements.”
There are a lot of corporate video production companies out there competing for your business. How do you choose the one that can give you the best value for your dollar? Here are some factors to consider when searching for the right video production company.
Creativity and Professionalism
Find a company that has skilled, creative, experienced professionals. You want compelling content, even if the subject does not lend itself to excitement. However, you still want it to reflect professionalism. Make sure they handle corporate videos. They know the importance of drawing eyes to your video, and understand how to use it as a marketing tool.
Find a company that uses the newest technology and equipment in their production and video editing process. You do not want something that looks like it was made a decade ago. Make sure they use the highest quality equipment and processes in filming, editing, and post-production to create the best finished product. A good corporate video production company will have all the equipment needed for just about any kind of shoot.
Good corporate video production companies build relationships with their customers, learn their needs, and help their businesses grow. You don’t want to have to start over every time you want to update your marketing. Find a company that can help you develop fresh, innovative ways to market your business.
Don’t forget that videos can be a great marketing tool on Facebook and Twitter, as well as on your website. You can get maximum exposure to your marketing videos by posting them on social media, which helps reach people who may not go to your website. On Twitter, you can use hashtags to bring in people interested in your products or services.
Find a company who can work within your budget. If you have a small start-up company, you probably cannot afford something with all the bells and whistles. However, that doesn’t mean that you should settle for hiring your friend’s son who is in his first year of film school. A well-made, professional-looking video can pay for itself multiple times over in new business.
When you choose to include video in your marketing, the choice of production company, then, is essential to create a professional, yet captivating view of your business and what you do. If you choose the right people for this, the result will be worth the investment.