It seems like the major talk of the town lately is all about website funnel building software programs.
Every time you turn around there is seemingly a new product being created that will help people get their websites or their marketing funnels set up.
So how important is it to have a funnel building software program? Do you even need one?
And why are they so popular right now?
What is a Funnel?
When it comes to online marketing (meaning you are marketing any type of product or service using the internet) there will be a sequence of steps the customer takes from start to finish.
Each of these steps or pages that they land on are all pages in the entire funnel.
So the term “funnel” refers to each page in the buying sequence.
Examples of Funnels
A classic example of a common webpage funnel would be:
- Opt-in or landing page, which leads to
- Thank you page, which leads to
- Sales page or Video Sales Letter
So in this example, your traffic or website visitors will land on your opt-in page, enter their name and/or email address, then end up on a “thank you page” where you deliver your initial offer or freebie item.
From there, you can then link the potential customer over to your offer, usually in affiliate marketing it is some type of sales letter or video sales page.
Do you really need a funnel then?
Here is the truth.
If you are starting out, and no absolutely nothing about web pages, autoresponders, email marketing, and all the tech side of an online marketing strategy, a funnel is not a bad idea.
You can literally set up your page, insert your affiliate link for the program you are promoting, and be up and running in about 20 minutes.
The funnel building software will also link the pages, interact with your autoresponder software, and often times you do not even need hosting or a domain.
Many of the popular funnel software programs for website creation allow you host your sites right on their domain without any added cost.
What if I do have tech skills?
If you can put together web pages, and you understand hosting, domains, autoresponders, and some of the other tech things for a marketing plan, then by all means a funnel program is not necessary.
However, depending on your speed of implementation, and whether or not you have a team building your sites for you, even top marketers will use funnels from time to time.